A Day in the Life of a Social Media & Marketing Manager in the Fitness World Managing social media for not just one, but three fitness brands is no small feat! As someone deeply invested in fitness (only recently), creativity, and connecting with an audience, I’ve developed a routine that keeps me engaged and adaptable. Here’s a look into my daily life, my favorite tools, and the lessons I’ve learned on my journey.
Morning Kick-Off: Trendspotting and Performance Review
Every morning, I start by browsing social media to get a feel for the latest trends. This keeps me inspired and lets me collect fresh ideas. Once I find some gems, I save them in a spreadsheet for future reference. Each morning begins with reviewing post performance metrics, diving into which content styles are working best for each of the three fitness accounts I manage. Since I work best when I’m feeling fresh, mornings are my prime time for creativity.
To avoid burnout, I alternate days for ideation and creation—meaning if today is all about brainstorming, tomorrow will be dedicated to designing and building content. This system keeps my workload balanced and ensures that every piece I create is meaningful and aligned with what our audience wants.
Tools of the Trade: Streamlining Creativity with Canva, CapCut, and Meta Business Suite
As a one-person social media team, my toolkit is vital. Meta Business Suite is my command center for planning and scheduling posts across platforms. Since I don’t have a graphic design background, Canva and CapCut have been life-savers for creating visually engaging content. With these, I can edit images, videos, and even infuse humor or visual flair without the need for complex software.
Since each fitness brand has its unique vibe and audience, I manage three separate Excel sheets to track content ideas, audience engagement, and account performance. Having this organized system helps me avoid repetitiveness while making each brand’s content unique.
Balancing Humor and Information: Understanding the Audience
This was one of my biggest challenges, especially coming from a non-fitness background. For each brand, I’ve had to test the waters to find out if our audience leans towards funny, light-hearted content or if they’re more interested in serious fitness advice. The answer? A little bit of both!
Finding this balance has been an experiment—some TikTok trends work brilliantly on Instagram, while others fall flat. Tracking these insights over time has been invaluable, helping me refine our strategies and share what works (and what doesn’t) with our team.
Challenges of Managing Multiple Accounts
Managing my own social media is tough enough—now imagine managing three! Each account has its own voice, its own audience, and its own rhythm. Creative blocks can be challenging, but pushing through and finding inspiration has led to some of our most successful campaigns. For instance, the Halloween group class event I came up with was a first for us, and it was a hit. Seeing an idea resonate so well with members and guests alike made all the effort worthwhile.
Building Community and Engagement in the Gym
Beyond online engagement, I spend time in the gym getting to know members face-to-face. Sometimes it’s as simple as offering a towel or seeing if anyone needs help with equipment. This not only gives me a break from the screen but also keeps me connected to the community we’re building. Showcasing these interactions on social media lets other members see our gyms as more than just places to work out; they’re hubs of support and camaraderie.
From what I’ve seen, funny, relatable videos tend to perform best, proving that our community loves a laugh after a long day. These insights shape the content we create, ensuring it’s both engaging and relevant to the people we serve.
Staying Flexible with Content Planning
While I draft most of our content a month in advance, I keep room for flexibility. Trends shift quickly, so I make sure our schedule is adaptable to accommodate last-minute ideas or trending topics. We generally aim to post four times a week, balancing planned posts with spontaneous content to stay current and engaging.
Adding My Personal Touch
One of the best parts of my job is bringing a bit of myself into the content. I’ve always had a flair for wittiness and sarcasm, and I love to incorporate that tone when it feels right. This personal touch makes the content feel less generic and more relatable, especially since I know our audience enjoys a sense of humor.
For anyone interested in social media management, my biggest advice is to genuinely love social media. When you’re passionate about the platform, creating content becomes a joy rather than a task. And in this ever-evolving industry, that passion is key to staying motivated and adaptable.
Managing social media for fitness brands is all about creativity, community, and constant adaptation. Whether it’s brainstorming fresh content or connecting with gym members, every day brings new challenges and rewards. And I wouldn’t have it any other way.
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