Song Of The Week: Jump - Blackpink

Okay, let’s talk about BLACKPINK’s latest comeback single “Jump.”

When I first heard the teaser, I genuinely thought we were about to get a country-pop moment. Something about the guitar strums and the mellow intro was giving yee-haw, and I was like, “Wait... are the girls going Nashville on us?” Turns out — nope. And I’m glad I didn’t trust the fancam from the Deadline tour (because let’s be honest, some of those fancam audios sound like they were recorded inside a tin can during a storm).

So I waited for the official release and MV, and OH. MY. GOD. I was not ready.

“Jump” doesn’t even sound like a K-pop song. It’s giving late 90s / early 2000s Euro-pop techno chaos, and I mean that as the highest compliment. Think Vengaboys meets Crazy Frog, but make it high fashion and choreo-ready. And you know what? I love it. It’s weird, it’s loud, it’s full of synths and energy, and it absolutely goes off in the shower. (I’ve been raving solo every morning since it dropped.)

And can we talk about that music video?! It’s pure chaos — neon lights, glitchy edits, intergalactic fashion moments, and just enough weirdness to keep you watching again and again. It feels like YG said, “Let’s break the internet, confuse the locals, and go global club anthem.”

My only critique? The ending. That final part where the beat goes wild and they hit that post-chorus breakdown? I wanted more. I wanted it extended, repeated, looped — give me the 5-minute extended club version, please and thank you.

What really sets Jump apart is how sonically different it is from BLACKPINK’s past comebacks. Pink Venom, How You Like That, Kill This Love, DDU-DU DDU-DU — they all had a similar structure and sound. But Jump? It’s a whole different realm. It’s unpredictable. It’s experimental. And honestly, it’s refreshing.

So... did you love it as much as I did? Or are you still trying to figure out if you should be raving or rebooting your playlist?