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Writer's pictureFaiz Faisal

Song Of The Week: Virtual Insanity - Jamiroquai



Do you remember the first time you saw Jamiroquai's Virtual Insanity music video? I do. I was just a kid, completely in awe of how cool it was. The way Jay Kay effortlessly glided across the floor and navigated through that surreal space—it felt like he had a superpower, bending reality with his movements. Watching it, I couldn’t help but imagine myself doing the same, controlling objects with my mind as if I had telekinetic abilities.


Even now, decades later, Virtual Insanity holds up. The video’s creative simplicity—achieved through clever camera work and a moving set—still feels groundbreaking. It’s a masterclass in visual storytelling, blending art and music into an unforgettable experience. The way it explores themes of technology, environmental concerns, and humanity’s fragility resonates even more in today’s digital age.


What’s remarkable is how the video doesn’t feel dated. It could easily fit into today’s era of high-concept music videos, still standing out for its originality and execution. While CGI dominates much of modern media, the tactile, almost analog ingenuity of Virtual Insanity remains captivating.


Rewatching it recently, I found myself just as fascinated as I was back then. It’s proof that visionary artistry never goes out of style. For a moment, I was that wide-eyed kid again, dreaming of gliding across the floor like Jay Kay.


What about you? Do you remember your first time watching it?

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